Case Studies

Using the LEGO® SERIOUS PLAY® Method to Improve Collaboration

The Perfect Team Member via Lego Serious Play

In January of this year we had unique experience of rolling out a series workshops to all 180 staff of one of our client’s production units. The objective was to explore ways in which the plant could perform better as a cohesive collaborative unit and at the same time to provide a platform for healthy constructive dialogue between the different teams.

Workshop Format

To maximize impact and to minimize production downtime, we decided to run identical workshops in parallel sessions throughout one day, thus bringing everyone through the process in one 12 hour period.

In order to maximize knowledge sharing opportunities across the factory and to create new synergies between teams and individuals, we ensured that each group had staff from the various departments and business units with managers and supervisors spread across all the tables.

We used the first two challenges to get everyone in flow and to create a sense of trust at each table. After that we explored three key areas:

  1. The skills and competencies we expect from the people we work with. This was followed by discussion and reflection at each table and sharing of personal strengths and growth areas
  2. The characteristics of a perfect team, starting from a personal perspective and then converting them into a group vision at each table. This was followed by discussion at each table on how their respective teams, and the plant as a whole, measured up to this “perfect team”
  3. Tangible and specific ideas that will help them to build perfect teams across the production plant at all levels.


Despite the varied profiles of the participants there was perfect «flow» and as we have seen in the past with our clients, workshops with a mix of administrative, managerial and production roles always uncover some deeply sincere and valuable insights for all.

Turning Models and Stories into Real Follow-up

Given that each workshop was identical with the same outputs, afterwards we were able to collate all the information we had and harmonize it into one document, categorizing the various concepts dealt with at each table and analyzing the groupings and classifications in pivot tables. This provided very useful insights into common threads running through all the workshops and also highlighted key training and growth areas for individuals and teams and in our report we presented these opportunities and issues back the client with recommendations on how to build on the positives and improve on the growth areas. We are all ready looking at how to build on these workshops with more specific proposals.

Lastly,at the end of each session, we finished with a simple round of “what have we done?” and the simple recognition by the people in each session that that they had: talked, listened, been creative, respected each other, collaborated, shared and played made it clear that they had taken a significant step forward.

Considiom, Madrid.

Sealed Air Diversey Care – Building a Vision for Change with LEGO® SERIOUS PLAY®

Photo of Company Vision for 2014

Considiom understood our objectives clearly from the outset and facilitated a creative and dynamic session in which we jointly built our vision for Transformation. We had a vision and we know have a clear road map to get there”

Last month Luciana Leveratto and I teamed up to run an LSP session with 80 people in Barcelona and yet again it was a great success and an example of how effective LEGO® SERIOUS PLAY® can be.

Company: Sealed Air Diversey Care

Sector: Sustainable cleaning, sanitation and hygiene solutions. Food safety and security, facility hygiene and product protection.

Number of participants: 80 / International /  Transversal Management Team

Background: Sealed Air Diversey Care has just launched an ambitious and far reaching internal Transformation project and in January of this year they organised a 3-day European Transformation Summit with the objective of aligning objectives into one consolidated vision for 2014/2015. The event had already had a visual flavour to it with the company clearly opting for an innovative and participative approach with dynamic speed- workshops, a visual theme for the event and the use of story boarding and visual meetings via Connecting Brains

Lego Serious Play Session Objective: The LSP session came right in the middle of the event when participants had already started to take in key messages and the overall approach and objectives and our session was designed specifically to:

1)      Create an opportunity for the international team to bond and work together more closely

2)      To turn the approach and objectives presented during the previous days into a vision for where the company will be by the end of 2014

Approach: The 80 participants worked simultaneously in groups of 8 answering specific challenges, starting with individual models to encourage networking and knowledge sharing and then step by step they moved through the skills required to lead change towards a consolidated group model of their vision for 2014. Several tables presented their full story and others added what they thought had not been covered and by the end of the session there was a tangible air of “this is where we all want to be in 12 months and this is really achievable”.

Result: Barriers were broken and participants forged new relationships. A positive aligned vision for 2014 was built and shared by all, and most importantly it was unanimously agreed that it was 100% achievable.  Clear success metaphors were created and even after the event participants are making reference to these images in their internal correspondence. I also particularly liked the energy and the buzz in the room as participants not only focussed on their tables but were really keen to see other models develop and to hear their stories.

Considiom, Madrid.


Using Lego® Serious Play® to Make Talks Participative

Last week we made nice use of Lego® Serious Play® to make a motivational talk more participative and to make the key messages stick.

The client objective was to motivate and inspire the board of directors in the face of difficult challenges and changes in the year to come. At the same time the client wanted them to a) be involved in the process and b) take ownership and responsibility of the necessary behavioural changes needed to inspire and lead change, both at an individual and group level.

We considered several options including a 100% Lego Serious Play workshop but in the end we opted for a hybrid.

We worked together with the speaker Carlos Hernández of Dosabrazos and came up with a script for a 5 hour session where he delivered key messages related to motivation and optimism and we punctuated each point with both individual and group models.

By way of an example we made them reflect on the importance of having dreams and objectives and the need to start building them now. We then reinforced this point with Lego® Serious Play® models representing  what they would like people to say about them and their legacy in the company the day they retire.

My legacy in the Company via Lego Serious Play

Over the 5 hours there were 6 building challenges in total culminating in a group model  at the end to make the importance of their collective actions clear and tangible.

The feedback was very positive. Apart from enjoying the «serious play» aspect of the exercises and the sharing of stories, one of the points made was that it was great to be able to take in and process bite-sized pieces of information and then immediately build and turn them into something tangible. Typically key note speeches or motivational talks give you a lot of food for thought which is great but they don’t focus on how you process and reflect on the concepts.

It is definitely a combination we will be repeating.

Considiom, Madrid.