Entradas con la etiqueta “Metaphor”

The Magic of Lego Serious Play – 2) The Power of Metaphors

Lego Serious Play Magic

The second of a series of posts answering the question “What is the magic behind Lego Serious Play?”.

The Magic of Lego Serious Play 2) The Power of Metaphors

“The metaphor is probably the most fertile power possessed by man”  Jose Ortega y Gasset – Spanish liberal philosopher – 1883 – 1955

  1. Can you express how you feel today in words?
  2. Now, close your eyes and think of an image or an object that represents how you feel today. Easy isn’t it? I’m sure that you can easily describe what you are thinking of so that I can easily understand it (and possibly even draw it for me). I could ask more questions about the image or object you are thinking of and as I do so, you might change or clarify some of the details as the concept becomes clearer to us both.

These are two ways of asking (and responding to) the same question. However, doing so using a metaphor greatly enriches the process and gives us the freedom to be more creative. Also linking two things that on the surface have nothing to do with each other allows us to explore it from a different and more creative perspective.

Whether it be in training, in strategy meetings or in brainstorming sessions, when we use Lego bricks in a Lego Serious Play workshop, 99% of the time we are working with metaphors and we are doing this in a natural, intuitive and playful way. The questions posed, the facilitation and the bricks themselves all invite the natural use of metaphors. This key aspect of the methodology guarantees different results and is part of the magic.

To finish up, how many meanings do you think you can you give to this Lego brick?

Lego Red Brick


In Lego Serious Play workshops I have seen this brick come to represent such differing concepts as bravery, emotions, urgency, objectives, love, compassion, reward, destiny, god etc…

The Lego Serious Play methodology is the perfect tool for freeing our minds, allowing us to explore difficult concepts via metaphors and for facilitating creative communication.

The Magic of Lego Serious Play – 1) Trust The Bricks


www.considiom.com, Madrid.



Ganadores Reto Metáfora 2012 / Winner Metaphor Challenge 2012

Aquí las imágenes ganadoras del Reto Metáfora 2012 / The winning photos for the Metpahor Challenge 2012.

Ganador / Winner: Iñigo / @ivinos

50€ va al ONG Brinzal / 50€ goes to the NGO Brinzal

Segundo / Second: Mil gracias por el esfuerzo Joaquin – casi! / thanks for your effort Joaquin – nearly!

Tercero / Third: Orla – Mil gracias por este obra maestro! Orla – thanks for this masterpiece!

Same again next year!

www.considiom.com en Madrid, España.