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LEGO® SERIOUS PLAY® is not like anything you will have seen before
and it gets different results!


LEGO® SERIOUS PLAY® is a powerful communications tool that effortlessly taps into the creative side of our brain. The process allows for personal reflection while at the same time it requires the involvement of each member of the group.

In addition it provides us with a medium via which we can express thoughts and feelings in a more sincere and secure way.

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How does LEGO® SERIOUS PLAY® work?

Each participant builds his or her own three-dimensional LEGO model in response to the facilitator’s questions / challenges. These 3D models serve as the basis for group discussion, knowledge sharing, problem solving and decision-making.

The questions (or challenges) that the facilitator asks change and develop as the session advances. In some cases they require personal reflection, in other cases they require group discussion and full consensus and in some cases they require mapping of the full picture by linking various models in a system.

Lego Serious Play Methodology

Participants may use the individual and group models to discuss and share new ideas, to resolve problems, to decide alternative strategies, to forge closer team bonds, to give and receive feedback, to identify strengths and weaknesses, etc. The focus of the workshop and the questions posed are all agreed on by the facilitator and the client in advance to ensure that they group are steered towards the desired objective,

Lego Serious Play Methodology

When do you use LEGO® SERIOUS PLAY®?

  • The Objective

    It’s a good idea to use it when it is important that:

    • Everyone is able to contribute her or his knowledge and opinions on a level playing field.
    • The meeting includes honest dialog and collaborative communication.
    • No one participant dominates at the expense of others, for example, by pursuing a personal agenda.
  • The Subject

    It’s a good idea to use it when:

    • The subject is complex and multifaceted, and there are no clear answers.
    • There is a need to grasp the big picture, see connections and explore various options and potential solutions .
    • The participants are diverse in age, professional background or training (engineering and marketing, for example), or organizational status.
  • The Result

    It’s a good idea to use it when it is important:

    • To take decisions that everyone commits to and honours after the meeting, even though not everyone agrees 100% with everything. 
    • To make sure there are no excuses or lack of initiative after the meeting because participants feel they were not heard or involved in the decision.
    • To give all participants a common understanding and frame of reference that will impact their work together after the meeting.


    Because in crucial meetings for crucial topics, you need to reach 100%

  • Creating and building teams
  • Deciding and testing strategies
  • Designing new products and services
  • Looking for creative and innovative solutions
  • Tackling a major issue
  • Managing a project
  • Managing change
  • Soft-skills training
  • Giving and receiving feedback

And as well as that...

  • Using your hands to express yourself increases your creativity when it comes to looking for ideas and solutions
  • The (serious) fun element keeps participants interested and participating
  • Everyone builds, everyone listens and everyone is listened to
  • Speaking about the model and not the person allows for frank and sincere dialogue
  • The whole group owns the final result
  • Complex models with networks and connections allow you to visualise concepts problems and solutions more easily where as on paper or in flow charts they may be confusing
  • Complex models with networks and connections allow you to play with events in the past and future and thus understand future strategies.